I was struggling for several hours trying to get the debugger to connect to my simple FDT5 mobile app, testing it on Android. I could not find anything on the Internet that solved my issue, and I was sure I was running the debugger Flash player. What’s more, I was able to connect to the… Read More »
To say it is a long time coming is an understatement, but I found myself last week with a little time that I could devote to updating my Flash Equipment Interface component set. I didn’t quite get to them all, but I hit the ones I thought were the most important. Over the next few… Read More »
I was going through my usual sources for interesting information about simulations, and came across Karl Kapp’s website and blog. Karl is a business consultant and professor at Bloomsburg University who writes about games, simulations, and learning, or as he describes it, he “consult[s] with businesses on topics related to the convergence of learning, manufacturing,… Read More »
In this post, I want to discuss some ideas I have had on how to dramatically increase the market penetration of simulations, where it is possible, which offers some insights into why I believe my new project, SimsUShare, is going to be big (and you should sign up here!). That having been said, what I… Read More »
It’s been awhile since my last post, but I really haven’t seen anything that has caught my eye enough to comment on. Of course I am also involved in my super-secret project, called SimsUShare, and then taking care of regular business and such hasn’t left me a lot of time for exploring. In a few… Read More »
I came across an interesting post today entitled “Study Demonstrates False Memories Implanted Via Advertising” (which referred to an earlier post at Wired) about a research study I Imagine I Experience, I Like: The False Experience Effect (the odd part is that people say it is published in the Journal of Consumer Research, but I can’t find it in vol. 38… Read More »
I just had a ‘near miss’ experience with something I thought was going to lead me to a simulator used for marketing a product (‘product simulation marketing’, as I call it). I recently bought a Samsung Charge (I’m not usually so hip with regard to my cell phone), but as I was looking around for… Read More »
In Mark Suster’s recent post entitled “The Future of Advertising will be Integrated” (which appeared on TechCrunch a few days earlier) he discusses how the traditional interruption marketing (my term, not his) — for example, banner ads, things that take our attention away from why we are viewing the material — are not as successful… Read More »
It’s been a bit of an absence in blogging, but I just haven’t seen anything that caught my attention enough to comment. A few days ago, during my perusal of marketer blogs, I read a post by the always insightful Ardath Albee (Marketing Interactions), entitled “Scenarios Add Value to Marketing Content.” In that post, she… Read More »
One of the points I continue to harp on is the relation of product training to product marketing. Prospective buyers, the target for marketers, want to be customers. They research a company with a candidate product to see if that product can solve their problems. Customers want to know how to use the product to… Read More »