Relevance to Product: an Unstated Key Consideration in Game-Based Marketing
I was just talking with my friend Nick about the power and prevalance of game-based marketing, having read recently Gabe Zichermann’s and Joselin Linder’s book, Game-Based Marketing. The ideas have been around for a long time, as the authors point out, and sometime later I will make a post with a more detailed review/commentary on… Read More »