I have been discussing as big project with a potential client regarding applying simulations and other content across what I was calling a product’s lifecycle, for example, awareness, acquisition, sales, support/training, maintenance, after market, etc. Just a few moments ago, I ran across an interesting and relevant post entitled “Marketing Content During the Customer Lifecycle”… Read More »
I’ve been somewhat quiet on the product sim marketing front the past few weeks, but have been developing an exciting, top-secret concept/opportunity which I hope to seize in early 2011. My interests have been in using simulation and interactivity in B2B Marketing, but even in the business world, buying decisions are (a) based on emotion;… Read More »
I was reading an interesting post entitled “The Rise of Engagement Marketing” by “Faraz” at BrandActivationIdeas.blogspot.com, and he mentioned a word I had not seen before, “tryvertising”. He attributed a definition to TrendWatching, and here’s what I pulled from their site: TRYVERTISING, which is all about consumers becoming familiar with new products by actually trying… Read More »
I started getting more into Flash Builder/Flex 4 a few weeks ago, and all is going fine but I ran into what I believe is an odd situation: the File object being returned as the event.target from a “browseForOpen” invocation is the same over different calls. This was throwing me off because I assumed that… Read More »