I came across an interesting post today entitled “Study Demonstrates False Memories Implanted Via Advertising” (which referred to an earlier post at Wired) about a research study I Imagine I Experience, I Like: The False Experience Effect (the odd part is that people say it is published in the Journal of Consumer Research, but I can’t find it in vol. 38… Read More »
I just had a ‘near miss’ experience with something I thought was going to lead me to a simulator used for marketing a product (‘product simulation marketing’, as I call it). I recently bought a Samsung Charge (I’m not usually so hip with regard to my cell phone), but as I was looking around for… Read More »
In Mark Suster’s recent post entitled “The Future of Advertising will be Integrated” (which appeared on TechCrunch a few days earlier) he discusses how the traditional interruption marketing (my term, not his) — for example, banner ads, things that take our attention away from why we are viewing the material — are not as successful… Read More »