Okay, it’s late, so please excuse the headline. My point will become clearer when you understand I just saw a good post by Rick Liebling entitled “It’s Time for the Advertising Industry to Rediscover Storytelling“. Rick reflects on the power of a good story to connect and engage potential customers. In short, “People like, want… Read More »
I have been discussing as big project with a potential client regarding applying simulations and other content across what I was calling a product’s lifecycle, for example, awareness, acquisition, sales, support/training, maintenance, after market, etc. Just a few moments ago, I ran across an interesting and relevant post entitled “Marketing Content During the Customer Lifecycle”… Read More »
I was reading an interesting post entitled “The Rise of Engagement Marketing” by “Faraz” at BrandActivationIdeas.blogspot.com, and he mentioned a word I had not seen before, “tryvertising”. He attributed a definition to TrendWatching, and here’s what I pulled from their site: TRYVERTISING, which is all about consumers becoming familiar with new products by actually trying… Read More »
Lately, I’ve been thinking a lot about how product simulations fit into the emerging trend of custom content marketing. Where is the line between content (focused on presenting issues and providing solutions) and product promotional material?
I had been collecting links and interesting posts about experiential marketing as it relates to product simulation, as I think about developing an e-book or white paper about product simulation advertising/product simulation marketing. I figured I would post the links and stuff I’ve collected, to get feedback and keep the info in a central place. … Read More »
I just saw a great post from Lee Odden at the Online Marketing Blog, entitled “Why Do So Many Companies Suck at Social Media?“. Essentially, my take on it is that he feels companies jump on the social media/technology bandwagon, i.e., try to adopt the latest tools and technology of social media, without really thinking… Read More »
I am in the process of thinking how to collect into an e-book or something what I’ve been observing regarding product simulations in advertising. I’m not thrilled with the term ‘degrees of closeness’, but the idea is to have some measure to evaluate a product demonstration or exposition with respect to a real experience with… Read More »
I’m a bit late to read this post, but author Alan Moore of “Communities Dominate Brands” makes an observation in early 2007 in his post entitled “Gaming the New Marketing?“. His point is that games represent a new way to communicate with an audience, in an immersive, engaging way. He dismisses “branded entertainment” and “product… Read More »
I came across this interesting blog post on Monday Note entitled “The lethal self-complacency of advertising“, later posted on the Washington Post as “Why is digital advertising so lousy? Industry is too smug to innovate“, but Frédéric Filloux. I agree with his conclusion that online ads are not innovative in the capacity that they could… Read More »
I just saw this interesting post that excerpts “Stories that Sell”, but Casey Hibbard, or “The Power of Success Story Marketing.” The gist of this excerpt is that “[w]e [customers] trust what others say much more than what a business itself says,” and that presenting customer experiences as case studies is a more effective marketing tool… Read More »