Dave J. posted a blog entry Feb 12th on B2Blog entitled “Proof it’s not about the benefits, but your product“. Of course the title is sarcastic, but he makes several great points in regard to putting the product in front of people. Citing Anne Holland’s “Which Test Won“, Dave points out that the study showed a… Read More »
Dynamic advertisement delivery strives to serve ads most relevant to the user’s behavior. I feel we can develop more effective call-to-actions in a similar way by helping the user select a relevant context, and then using simulation in that context to refine our sense of what call-to-action is going to appeal to that user. I realized… Read More »
I was explaining to a friend today about my ideas regarding “simulation-based marketing,” and he said that in his (IT) line of work, they demonstrate their software to potential customers, using fake data. The question becomes, “is simulation-based marketing” just another term for doing product demos? I think that at the heart of product sales… Read More »
Over the past few days, I have been trying to focus on what I do and where I feel me and my company’s expertise lies. I enjoy creating effective materials that use equipment simulations as part of marketing and training efforts. When I say “simulation” to any group of people (who will stand still for… Read More »
I just ran across an interesting blog post entitled “Measuring and Improving Cross-Sell and Upsell” at GetElastic.com. It gives fascinating numbers and insights about existing online retailers’ current abilities to cross-sell and up-sell products. What struck me is how well product simulation covers all of the take-away messages: “we think you’ll also love…” — by… Read More »