It has been quite awhile since my last post, but I was moved to add a new post because of a comment by Scott Abel (The Content Wrangler) in a piece called “Keep Your Content Marketing Strategy Ahead of the Curve: New Trends“. The questions posed to several speakers at the upcoming Content Marketing World conference was… Read More »
In B-to-B Online this month, Charlotte Woolard wrote an intriguing article entitled “Best in Show: Marketers make smart investments as events industry posts gains.” The second sentence immediately got my attention: But when the company set up its booth at the Air-Conditioning, Heating, Refrigerating Exposition in Chicago last January, only one water pump made it… Read More »
I came across an interesting post today entitled “Study Demonstrates False Memories Implanted Via Advertising” (which referred to an earlier post at Wired) about a research study I Imagine I Experience, I Like: The False Experience Effect (the odd part is that people say it is published in the Journal of Consumer Research, but I can’t find it in vol. 38… Read More »
In Mark Suster’s recent post entitled “The Future of Advertising will be Integrated” (which appeared on TechCrunch a few days earlier) he discusses how the traditional interruption marketing (my term, not his) — for example, banner ads, things that take our attention away from why we are viewing the material — are not as successful… Read More »
It’s been a bit of an absence in blogging, but I just haven’t seen anything that caught my attention enough to comment. A few days ago, during my perusal of marketer blogs, I read a post by the always insightful Ardath Albee (Marketing Interactions), entitled “Scenarios Add Value to Marketing Content.” In that post, she… Read More »
I just came across this outstanding effort by Start Creative for Adidas — an interactive display wall that lets users examine footwear with 3D views as well as specs and videos. This is the kind of thing I imagined being used to include product simulations as well.
David Scott Meerman posted today a short blog entry entitled “Show Don’t Tell“, in which exhorts marketers, by way of example, to show what the product can do for the prospect, rather than merely telling the audience what the product does. This begs the question ‘what should I show the product doing for the prospect’?… Read More »
I received a schedule for an upcoming conference (Forrester’s Marketing Forum 2011, April 5-6) presented by Forrester Research, and I was reminded several months ago of an enticing report that I have not gotten my hands on yet. It was entitled “Let Your Product Do the Talking“, by Chris Stutzman, David Cooperstein, and Corinne Madigan. … Read More »
What they heck does that title mean, why are we trying to train prospects who don’t even have the product yet? While it is my attempt at being provocative, let me explain the thought. Essentially, it echoes my philosophy about re-casting useful product training into a role in product marketing. To expand on this a… Read More »
As the marketing world plunges into ‘content marketing’, thought leaders are helping companies understand developing strategies for how content marketing can help their business soar. For example, Joe Pulizzi, the content marketing guru, recently wrote an interesting post, “Starting a News Service for Your Industry“. In it, he sketched two points from a panel discussion… Read More »