Dynamic advertisement delivery strives to serve ads most relevant to the user’s behavior. I feel we can develop more effective call-to-actions in a similar way by helping the user select a relevant context, and then using simulation in that context to refine our sense of what call-to-action is going to appeal to that user. I realized… Read More »
I was explaining to a friend today about my ideas regarding “simulation-based marketing,” and he said that in his (IT) line of work, they demonstrate their software to potential customers, using fake data. The question becomes, “is simulation-based marketing” just another term for doing product demos? I think that at the heart of product sales… Read More »
I just recently saw an article by Karen Bannan at B2B-Online entitled “Instrument maker invests in 3-D demos“. It is great to see the word getting out regarding the success that companies are having who recognize the investment in online product demos. The article presents some of the typical argument for going this route, such as… Read More »
I just saw a blog post on Seth Godin’s blog recommending that companies build data dashboards to help track usage. It is right on, and the short post is a worthwhile read. About 1 year ago, I was asked to evaluate a tech company for a significant investment, and I was so impressed with their… Read More »
I just ran across an interesting blog post entitled “Measuring and Improving Cross-Sell and Upsell” at GetElastic.com. It gives fascinating numbers and insights about existing online retailers’ current abilities to cross-sell and up-sell products. What struck me is how well product simulation covers all of the take-away messages: “we think you’ll also love…” — by… Read More »
Clearly simulations have a great place on Web sites, CD’s, etc. but in the past couple of years, I think the resurgence of virtual trade shows can provide an almost perfect venue for marketing simulations. I am in the process of vetting this idea, and have discovered a few things along the way. First, from… Read More »