I have been working with my team on our SimsUShare Mobile project for the past while, and I’m happy to say we finally got it into the Google Play / Android Market! It’s not just a mobile app for fire service training, behind the scenes, it is a platform that has the potential for oh… Read More »
I was going through my usual sources for interesting information about simulations, and came across Karl Kapp’s website and blog. Karl is a business consultant and professor at Bloomsburg University who writes about games, simulations, and learning, or as he describes it, he “consult[s] with businesses on topics related to the convergence of learning, manufacturing,… Read More »
In this post, I want to discuss some ideas I have had on how to dramatically increase the market penetration of simulations, where it is possible, which offers some insights into why I believe my new project, SimsUShare, is going to be big (and you should sign up here!). That having been said, what I… Read More »
I just had a ‘near miss’ experience with something I thought was going to lead me to a simulator used for marketing a product (‘product simulation marketing’, as I call it). I recently bought a Samsung Charge (I’m not usually so hip with regard to my cell phone), but as I was looking around for… Read More »
David Scott Meerman posted today a short blog entry entitled “Show Don’t Tell“, in which exhorts marketers, by way of example, to show what the product can do for the prospect, rather than merely telling the audience what the product does. This begs the question ‘what should I show the product doing for the prospect’?… Read More »
I came across an article in Dr. Dobbs Journal entitled “Why Software Really Fails And What to Do About It“, by Chuck Connell (March 11, 2010). I think the most succinct answer to the provocative title question appears on page 3: We fool ourselves about how well we understand the complex new software machines we… Read More »
I am still pretty consumed with thoughts of fleshing out simulation-based marketing, or perhaps it is more appropriate as ’simulation-based advertising.’ Of course part of the process in thinking out this area is to dig into research about what makes simulations effective for training. Ever since I met Will Thalheimer of Work-Learning.com several years ago,… Read More »
I was asked recently to answer several questions about simulations for a colleague working through an academic program related to the Fire Service. I figured I might as well share my views with others because I think there are a lot of interesting discussions possible. 1. Do you feel realistic simulations are effective teaching tool… Read More »