Today, I came across a post entitled “How Powerful Brand Storytelling Can Supplant Commercials” at the Content Marketing Institute by Michael Weiss, from figure18. I hadn’t heard much about the term ‘brand storytelling,’ but it really resonated with me because I’ve been using the term ‘interactive storytelling’ to describe my approach of using simulations and… Read More »
It’s been a bit of an absence in blogging, but I just haven’t seen anything that caught my attention enough to comment. A few days ago, during my perusal of marketer blogs, I read a post by the always insightful Ardath Albee (Marketing Interactions), entitled “Scenarios Add Value to Marketing Content.” In that post, she… Read More »
Okay, it’s late, so please excuse the headline. My point will become clearer when you understand I just saw a good post by Rick Liebling entitled “It’s Time for the Advertising Industry to Rediscover Storytelling“. Rick reflects on the power of a good story to connect and engage potential customers. In short, “People like, want… Read More »