I just saw an interesting interview between Robert Scoble and a company called “Veeple.” They make an embeddable video player that can enhance videos with clickable links. Saying ‘clickable links’ is an understatement, but I don’t know how else to succintly describe it. One adds in pictures or Flash animations onto videos, and the process… Read More »
Admittedly, a pretty bizarre title, but it comes (late at night) from me seeing a juxtaposition of Seth Godin’s “A sad truth about most traditional b2b marketing” a few days ago and Adam Singer’s (Online Marketing Blog) “Thinking Critically About Web Video.” I struggle often with the question about why product simulations/demos are not yet… Read More »
Over at Get Elastic, they had an interesting post about research from Invodo (a company focused on using videos for product marketing, not coincidentally) regarding improving conversion rates using videos. I think when mainstream marketing get around to seeing the benefits of product simulation marketing, many of these same observations will be relevant. In my… Read More »