Thanks to the folks at Unisfair via Twitter, I just saw a very nice blog post about developing metrics for engagement of social media: http://econsultancy.com/blog/4887-35-social-media-kpis-to-help-measure-engagement. As my focus is on ‘product engagement’, I have been thinking about how that fits into other activities that express a viewer’s/user’s interest level. Joerg from Unisfair mentions the Unisfair… Read More »
I just recently saw an article by Karen Bannan at B2B-Online entitled “Instrument maker invests in 3-D demos“. It is great to see the word getting out regarding the success that companies are having who recognize the investment in online product demos. The article presents some of the typical argument for going this route, such as… Read More »
I just saw a press release about Jack Morton Worldwide creating a new “virtual experience platform”: http://www.marketing-interactive.com/news/13349 Anyone know how it is different from the other virtual show platforms?
Just as I was getting into some of the demos with the vendors, the group that had wanted me to review them pulled back their desire to do a show, so they said to put this on hold. I had gotten about half way through the vendor demos so I did get a chance to… Read More »
Just as I was getting into some of the demos with the vendors, the group that had wanted me to review them pulled back their desire to do a show, so they said to put this on hold. I had gotten about half way through the vendor demos so I did get a chance to… Read More »
A couple of other urgent work projects took me away for a bit from the virtual trade show evaluation, but I’ve been gearing up to talk with the virtual trade show vendors. In the process, I’ve refined my questions and added a few, so here is the final list I came up with. I’ve told… Read More »
I’ve now made contact with most of the virtual trade show vendors, and of course all were eager to demonstrate their platforms. Most have some type of event occurring around now, so the best thing to do is to visit them during those events. I know firsthand that there is a big difference seeing the… Read More »
I won’t leave my readership (perhaps my mother) hanging…our experiment was a complete success at the show. Our booth was rated #1 (or very close to #1) of all the participating exhibitors, in categories such as unique visitors, time, user ratings, etc. It was directly attributable to the interactive sims we had (don’t take my… Read More »
Clearly simulations have a great place on Web sites, CD’s, etc. but in the past couple of years, I think the resurgence of virtual trade shows can provide an almost perfect venue for marketing simulations. I am in the process of vetting this idea, and have discovered a few things along the way. First, from… Read More »