I was asked recently to answer several questions about simulations for a colleague working through an academic program related to the Fire Service. I figured I might as well share my views with others because I think there are a lot of interesting discussions possible. 1. Do you feel realistic simulations are effective teaching tool… Read More »
I just ran across an interesting blog post entitled “Measuring and Improving Cross-Sell and Upsell” at GetElastic.com. It gives fascinating numbers and insights about existing online retailers’ current abilities to cross-sell and up-sell products. What struck me is how well product simulation covers all of the take-away messages: “we think you’ll also love…” — by… Read More »
I just saw a press release about Jack Morton Worldwide creating a new “virtual experience platform”: http://www.marketing-interactive.com/news/13349 Anyone know how it is different from the other virtual show platforms?
Just as I was getting into some of the demos with the vendors, the group that had wanted me to review them pulled back their desire to do a show, so they said to put this on hold. I had gotten about half way through the vendor demos so I did get a chance to… Read More »
Just as I was getting into some of the demos with the vendors, the group that had wanted me to review them pulled back their desire to do a show, so they said to put this on hold. I had gotten about half way through the vendor demos so I did get a chance to… Read More »
A couple of other urgent work projects took me away for a bit from the virtual trade show evaluation, but I’ve been gearing up to talk with the virtual trade show vendors. In the process, I’ve refined my questions and added a few, so here is the final list I came up with. I’ve told… Read More »
I’ve now made contact with most of the virtual trade show vendors, and of course all were eager to demonstrate their platforms. Most have some type of event occurring around now, so the best thing to do is to visit them during those events. I know firsthand that there is a big difference seeing the… Read More »
I’ve been working on a user interface to our behavioral metrics system as an easy project to get more into AS3. Our system uses web services to communicate with the back-end DB, so when I opened up CS4 I went looking for the WebService class. Much to my surprise, I couldn’t find anything. A few… Read More »
I won’t leave my readership (perhaps my mother) hanging…our experiment was a complete success at the show. Our booth was rated #1 (or very close to #1) of all the participating exhibitors, in categories such as unique visitors, time, user ratings, etc. It was directly attributable to the interactive sims we had (don’t take my… Read More »
Clearly simulations have a great place on Web sites, CD’s, etc. but in the past couple of years, I think the resurgence of virtual trade shows can provide an almost perfect venue for marketing simulations. I am in the process of vetting this idea, and have discovered a few things along the way. First, from… Read More »