I’ve been somewhat quiet on the product sim marketing front the past few weeks, but have been developing an exciting, top-secret concept/opportunity which I hope to seize in early 2011. My interests have been in using simulation and interactivity in B2B Marketing, but even in the business world, buying decisions are (a) based on emotion;… Read More »
I was reading an interesting post entitled “The Rise of Engagement Marketing” by “Faraz” at BrandActivationIdeas.blogspot.com, and he mentioned a word I had not seen before, “tryvertising”. He attributed a definition to TrendWatching, and here’s what I pulled from their site: TRYVERTISING, which is all about consumers becoming familiar with new products by actually trying… Read More »
I started getting more into Flash Builder/Flex 4 a few weeks ago, and all is going fine but I ran into what I believe is an odd situation: the File object being returned as the event.target from a “browseForOpen” invocation is the same over different calls. This was throwing me off because I assumed that… Read More »
Diana Huff, always on top of interesting B2B Web Marketing happenings and insights, in a post entitled “Win the Battle for Attention by Creating Engaging Content“, points to an interesting e-Book from a UK-based B2B technology marketing agency: “The New B2B marketing Manifesto: Five imperatives and six staples you need to win the battle of… Read More »
I read about this story a few weeks ago, but I had forgotten to make mention of it in my blog (too many other things I’m working on!). It describes the new Ford Fiesta iPad app, which gives an interactive overview to the 2011 Ford Fiesta. I haven’t seen the app, but it sounds like… Read More »
I was just talking with my friend Nick about the power and prevalance of game-based marketing, having read recently Gabe Zichermann’s and Joselin Linder’s book, Game-Based Marketing. The ideas have been around for a long time, as the authors point out, and sometime later I will make a post with a more detailed review/commentary on… Read More »
I just saw an interesting interview between Robert Scoble and a company called “Veeple.” They make an embeddable video player that can enhance videos with clickable links. Saying ‘clickable links’ is an understatement, but I don’t know how else to succintly describe it. One adds in pictures or Flash animations onto videos, and the process… Read More »
There is clearly a big movement underway to make advertising and marketing more content rich, as opposed to more sales-y, I imagine. Over at Top Rank Online Marketing Blog, they made a short blog post (CLICK HERE) about Aaron Goldman, author of “Everything I Know About Marketing I Learned from Google.” In Aaron’s “Googley Lessons… Read More »
In my more procrastinatively-inspired moments, I reflect on the online business management tools I currently use and whether there are any all-encompassing tools that can help me reduce overall expenses. Maybe someone out there will have a suggestion. So here goes my list: Project management: Basecamp – the interface feels natural and customers love it… Read More »
I’ve been plowing through Joe Pulizzi’s Get Content, Get Customers (through my Droid’s Nook application, a bit tedious for books longer than about 80 pages), and I came across a statement that really knocked me out: Businesses create specific content so that customers react in a very specific way. Without a clear understanding of the… Read More »