Dynamic advertisement delivery strives to serve ads most relevant to the user’s behavior. I feel we can develop more effective call-to-actions in a similar way by helping the user select a relevant context, and then using simulation in that context to refine our sense of what call-to-action is going to appeal to that user. I realized… Read More »
I was explaining to a friend today about my ideas regarding “simulation-based marketing,” and he said that in his (IT) line of work, they demonstrate their software to potential customers, using fake data. The question becomes, “is simulation-based marketing” just another term for doing product demos? I think that at the heart of product sales… Read More »
Over the past few days, I have been trying to focus on what I do and where I feel me and my company’s expertise lies. I enjoy creating effective materials that use equipment simulations as part of marketing and training efforts. When I say “simulation” to any group of people (who will stand still for… Read More »
Thanks to the folks at Unisfair via Twitter, I just saw a very nice blog post about developing metrics for engagement of social media: http://econsultancy.com/blog/4887-35-social-media-kpis-to-help-measure-engagement. As my focus is on ‘product engagement’, I have been thinking about how that fits into other activities that express a viewer’s/user’s interest level. Joerg from Unisfair mentions the Unisfair… Read More »
For my CommandSim project, we have a new Flex application in a late alpha stage that requires multipage DataGrid printing. Of course I am using PrintDataGrid, but as I am finding out around the Internet, Flex still has a way to go in making this work properly for complex forms. In our situation, we create… Read More »
I just watched Scott Chacon’s excellent video introduction to basic Git functionality: http://video.linuxfoundation.org/video/1516. The audio was a bit tough to take, but it was free, and the content was so good that the audio didn’t bother me too much. There are many excellent resources on git-scm.org, home of Git, but for whatever reason I didn’t… Read More »
I’ve been plugging away on my AS3 state engine, and with a side-trip through repo-learning land, I think I finally am at a point I can return to the work that I get paid for !. In any event, I messed up a Google Code project in my Git experiment, so the new home for… Read More »
I’ve been struggling with an issue that I can’t seem to understand, but I found a workaround so I have to move on. Maybe someone out there will have a better grasp of what is going on. In my event handler for a Timer object, I dispatch a custom event, but not the event that came… Read More »
I just recently saw an article by Karen Bannan at B2B-Online entitled “Instrument maker invests in 3-D demos“. It is great to see the word getting out regarding the success that companies are having who recognize the investment in online product demos. The article presents some of the typical argument for going this route, such as… Read More »
I just saw a blog post on Seth Godin’s blog recommending that companies build data dashboards to help track usage. It is right on, and the short post is a worthwhile read. About 1 year ago, I was asked to evaluate a tech company for a significant investment, and I was so impressed with their… Read More »